via The Art of Non-Conformity » 3×5 http://ift.tt/2kLimEB
October 31, 2017 at 07:30PM I’m as guilty as anyone else who says that to build a business, or a blog, it’s good to ask people what they want and then give it to them. It works!But there’s another side to this thinking, and I heard the counterpoint presented beautifully last week by
Paula Pant. I wrote about Paula in the appendix of
SIDE HUSTLE—she’s my go-to expert on rental properties, a topic I know little about, but one that often comes up in the small business world.For years, she’s published a popular blog about personal finance. But as she shared in a talk, after starting down the familiar path of “Hey everyone, what should I write for you?” she realized that maybe it was better to ask
herself what she wanted to do.Here’s some of what she said that resonated with me:“The revolutionaries who came before us – the people who shook the worlds of architecture and music and food and art and technology – they thought bigger tha…
