Want to Win a Political Debate? Try Making a Weaker Argument — Pacific...

"The arguments people make are those that appear the strongest to themselves and the people who already agree with them. But such arguments tend to be meaningless to people who disagree. How does this happen? It starts with the universal desire to protect against threats to your self-image or self-worth. People are driven to view themselves in a positive light, and they will interpret information and take action in ways that preserve that view. The need to maintain self-worth is one reason we attribute our failures to external factors (bad luck), but our success to internal factors (skill.)"
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